The Legacy AwardsHonoring Longtime Master Brokers Whose
Professionalism and Leadership Elevated Miami Real Estate
2011 HONOREESAlicia Cervera, Sr.
Ms. Cervera (far right) accepting her inaugural Legacy Award at the MBF's 2011 Holiday Party, as her daughter, Alicia Cervera Lamadrid (far left), Steven D. Hayworth of Gibraltar Bank and Trust (second from left), and Miami MBF Chair Emilio Palomo (second from right) look on. Known as both the “Queen of Brickell” and the “Grand Dame of Miami real estate,” Ms. Cervera is the founder of Cervera Real Estate, one of Miami’s leading real estate firms.
Over the course of 40 years, Ms. Cervera is responsible for breathing life into new communities and revitalizing existing ones such as the once dormant Brickell area, the cosmopolitan South of Fifth neighborhood in Miami Beach and the new urban Biscayne Boulevard Corridor. She has sold hundreds of thousands of luxury high-rise condominium units, served as an invaluable consultant to the most prolific developers, and amassed dozens of personal and professional accolades for her work in the real estate industry. It is Ms. Cervera’s acute foresight, her comprehensive understanding of the local market, combined with her skill to attract clients from all over the globe and an intrepid approach to selling that made “Cervera” a household name in the South Florida marketplace. Ms. Cervera has left an indelible footprint on South Florida’s colorful real estate landscape, one that places undying resolve, honesty and integrity, and the constant quest for knowledge at the forefront of success.Evelyn FramerMs. Framer created a real estate empire that began with dominance over the Miami Beach luxury market, and eventually expanded to all of South Florida. Ms. Framer accomplished this extraordinary feat through a mix of determination, hard work, ethical professionalism, and an appreciation for local history.
Ms. Framer earned her real estate license in 1969, and began her career working for Keyes Realty, where she became the number-one producer and sold the most expensive houses on Miami Beach year after year. In 1978, she established Framer Realty with a small team of associates which she considered her “extended family”, and the company became know as the finest luxury real estate boutique in Miami Beach. After an incredible 20-year run as an independent agency, Framer Realty was purchased by The St. Joe Company (which eventually became Coldwell Banker) in 1999. Her market expertise eventually ranged from Key West all they way up through the Palm Beaches. Ms. Framer continued serving her clients and market until 2008 when, at the age of 89, she moved to Arizona to be with her family.